GM's Marketing Ploy a Success!

Ah...summer. Hot, humid days, outdoor cookouts, swimming pools and...new cars? If you've been watching TV lately, you may have noticed car commercials that offer a great rate on their models: you get the same discount that the employees do. Its a creative tactic and apparently its working. GM has increased their sales 41% last month. Chrysler and Ford have followed suit (even after Ford initially declined to copycat. I guess the numbers that GM put up convinced Ford to change its strategy) . Apparently feeling like an employee of a major car company is what the American public wanted? These are some serious discounts: A Ford Explorer normally goes for $32,895 but with the dicount it costs $28,739 (still too rich for my blood). Read the articles here and here.