You may have encountered the idea of "Fair Trade" or "Free Trade" in your daily life. Perhaps you were in the local grocery store looking for some herbal tea and noticed a sticker on the box or bag that said "Fair Trade Certified," or something along those lines. Perhaps you've read the newspaper about the WTO and "Globalization" and "Free Trade." Maybe you have a preference for one or the other. Or maybe, like me you're not quite sure of the difference between them, nor their importance to our lives as citizens in a prosperous country or as consumers.
Let's start with some definitions.
Free Trade is the idea that trade should be unimpeded by excessive rules and regulations, usually established by governments. These governments create tariffs on goods they see as a threat to their own, domestic industries. The high tariffs prevent or at least make it harder for other countries' goods to be sold in the particular country. This of course makes it easier for domestic industries to compete amongst themselves (they don't have to compete on the world market for domestic customers).
Fair Trade takes the idea of free trade a bit further. Proponents of fair trade believe that free trade doesn't quite cut it. They think that trade should also be "fair." This might mean that rather than eliminating a tariff as a solution to helping a poorer trading partner, they would advocate paying more for the good, to ensure the producer gets a "fair" price. The problem (as the Economist points out) is that the definition of "Fair" is often quite subjective. Frederic Bastiat, a 19th-century French satirist, once observed that the sun offered unfair competition to candle makers. If windows could be boarded up during the day, he argued, more jobs could be created making candles. You can see where this line of thinking might take you.
Most Free Trade agreements were facilitated by meetings with richer countries and agreements that they would lower tariff rates from around 40% down to 4% on manufactured goods. This has been a boon for consumers. Think of cars, for example. Imagine not being able to purchase a Toyota, Honda, Mercedes, etc. Even though these cars tend to have an arguably higher quality rating than domestic brands, with high tariffs in place, you would have to pay a higher premium for them, most of which is used to pay the import taxes to the government. Think of how happy Ford or GM might be at higher tariffs on foreign cars. They wouldn't have to try very hard to produce a competitive car, because they know the consumer might consider price a major factor in their purchasing decision.
While manufacturing has benefited around the world due to the lessening of restrictions, world-wide agriculture has been severely retarded by high tariffs, mostly from developed countries. This hurts developing and third-world economies as farming is usually one of the only ways they can make money (textiles and clothing are also other markets they are often shut out of). An example from an article
here (also posted in the comments section) cites the sugar industry as having a particularly nasty lobby that contributes money to politicians in order to ensure that tariffs on sugar in America and Europe remain quite high. As a result, consumers (you and me) pay quite a high premium on sugar, that if we had access to the world market price, sugar would be 90% cheaper. You might be thinking that you don't buy sugar very often and that it doesn't really affect you, but think again. The sugar that goes into candy, bread, sauces, etc. is all being bought at higher prices. Lower these prices, by buying sugar on the world market (and thus supporting poorer farmers from Africa, South America and Asia), and you would naturally decrease the price of a lot of consumer consumables made with sugar. You can help people and still be selfish!
You may have pegged me as a free-trade advocate or as a pro-globalization nut, but I would say that I'm a consumer advocate above all. And with that in mind, I'm not totally opposed to fair-trade, as long as I (and other consumers) have a choice in the matter.
Common advocacy for Fair-trade might be identified closely with the coffee and tea industries of the world. According to the
International Coffee Organization, there are over 25 million coffee growers/producers in the world. A lot of times coffee can account for over 75% of a country's export income. Companies like
Cafe Direct work with farmers from countries that don't have access to the richer markets and help advertise their coffee. This newly branded "Fair Trade Coffee" sells at a premium compared to other coffees, because the consumer is paying for the price of producing the coffee, plus a "
social premium" that covers the cost of living in the country where the coffee was produced, a measure preventing the producer from taking on too much debt, and enough to help the farmer/co-op to improve their operation.
If a consumer wants to help poorer people who are trying to make a living in a world where tariffs and unfair rules are preventing them from getting a fair price, then I applaud them. One of the nice things about living in a free, capitalist society, is that the choice to buy fair-trade goods is available.
However, I think that when it gets right down to it, I would prefer the "Free-trade" approach and have governments lower their barriers to entry and have a truly global market available for all types of goods and services. This would allow countries to specialize in the types of manufacturing or agriculture (or services) that their talents, geography, and culture would best support. This idea is called
comparative advantage (a great practical example concerning Country Alpha and Country Omega is highlighted in the link). This idea is extremely important when it comes to understanding the benefits of Free-trade.
I was talking with two different friends at two different times. One had recently returned from Peru on a humanitarian mission and the other had lived in Mexico during her years in college. The friend who had been to Peru lamented the encroaching presence of Wal-mart and
McDonalds and the friend who lived in Mexico thought that globalization was destroying their simple way of life; their "culture," as she put it.
Both arguments, to me seem quite selfish, and are based on the idea that the people of these different countries want to continue to live in the poverty they currently find themselves in. The people in Mexico (where she lived) had to live in mud huts and electricity was a luxury. Their major crop was corn of which they mostly grew enough to survive on. She said they couldn't sell it because they wouldn't be paid much. Imagine if trade barriers in the United States for corn were erased. Those people in Mexico might be able to sell their corn on the open market for less than what it costs an American farmer to grow it.
The consumer benefits because now they have more money to buy other things with, the Mexican farmer benefits because they have income to which they can buy electricity, more land to farm, or what they deem necessary. The loser is the American farmer. Currently the source of the most opposition (or fill in whatever industry worker you want: textiles, furniture, cars, anything). They are the ones that want tariffs. They are the ones complaining about losing their jobs to the Chinese or Indians (or Mexicans in the above case). What people need to understand is that because the farmer can't produce the corn at a value to the consumer, they can now do something else. They can learn how to program computers or work in sales. Or maybe they can find jobs as consultants to the farmers in Mexico. The point is that the economy is dynamic and that because both economies have gained from the loss of the inefficiency there is now more resources, money, time to hire that unemployed farmer to do something more productive or relevant to the comparative advantage of the United States.
Free-trade, in my opinion, is the way to end world-wide poverty (or at least come pretty close). Allow people to produce goods at a truly fair price and begin to specialize their economies for the benefit of the whole world. Let consumers spend less on goods that can be produced by those specialized economies and then use the money saved to increase the specialization of their own country.
Two articles here talk about
Fair Trade and
Free Trade from differing perspectives. Read them and let me know what you think of the whole affair.